Marketing strategy planning
Is an activity that will help an organization to focus its limited financial resources on the most promising opportunities to improve sales and reach a sustainable competitive advantage over its competitors. Many companies today are adopting aggressive marketing strategies to promote their products and services in order to grab new market share. However, some of these strategies are being proved to be very counterproductive and even detrimental to the growth of a company. A lot of companies have spent millions of dollars on marketing strategies, which ultimately proved to be unproductive and were abandoned because of excessive costs and other factors. Marketing has to be a strategic activity to obtain success for any company. This article will discuss some of the most important marketing strategies which will increase your business profits and help you reach your desired market share targets.
One of the most important and most successful marketing strategies is that of advertising through the use of print and electronic media. Print media generally consist of newspapers, magazines, booklets, business cards and billboard ads. Digital marketing strategy then includes e-marketing, web marketing and digital marketing campaign. E-marketing involves creating an effective website to attract more customers and allowing online marketing tactics like search engine optimization (SEO) to bring more people to your site.
Another effective strategy in terms of b2b marketing strategies is that of email marketing
Email marketing is a great way to send bulk messages to a targeted audience instantly with little effort. There are a number of popular email marketing tactics including mobile SMS marketing, desktop messaging and web emailing. Web marketing tactics include pay per click advertising, contextual advertising and pay per view advertising. Mobile marketing also includes the likes of mobile SMS and MMS marketing.
Successful marketing strategies will involve creating a strong value proposition to potential customers. Your value proposition should provide benefits to the customers that would make them want to do business with you. These benefits should be quantifiable and can be broken down into different categories such as time, money or convenience. In addition, your value proposition should be clear enough for customers to understand and have confidence in.
Other marketing strategies include the use of social media marketing strategies commonly referred to as social network marketing
Other marketing strategies include the use of social media marketing strategies commonly referred to as social network marketing, online marketing strategies and web 2.0 marketing. These marketing strategies employ various methods to reach target audiences through the use of social media, blogs, podcasts and web 2.0 sites. Some popular social media sites include Facebook, Twitter, YouTube, Digg, StumbleUpon and LinkedIn.
It should be noted that although there are a variety of marketing strategies and tactics, each has its own strengths and weaknesses. Therefore, it is important for businesses to carefully consider each strategy before investing money in it. It is important to determine whether the marketing plans are effective and worth the investment. A business must also evaluate its competitors to see how they are faring against similar products and services offered. With this information, it will be easier for a business to choose the most appropriate marketing strategies to use to ensure its competitive advantage.